IBM SkillsBuild

Design Thinking

Design thinking is a powerful approach to innovation and brand differentiation, focused on creating experiences that delight customers. Complete these activities to understand and apply knowledge of design thinking principles to develop solutions that deliver exceptional user experiences.

Beginner Design & UX Self-paced Earn a Certificate

About This Course

What this course is about

Design Thinking Fundamentals teaches you a human-centered, user-first approach to problem-solving and innovation.

Instead of immediately jumping to solutions, you’ll learn how to deeply understand user needs, define the real problem, generate creative ideas, and test solutions through rapid prototyping and iteration. This course helps you develop the mindset and methods used by innovative teams across industries to design better experiences, products, and processes.

As you complete the course, you’ll also earn certificates and digital credentials that you can add to your resume, LinkedIn profile, and Credly account to highlight your design-thinking capabilities.

You’ll learn how to:

Understand problems through empathy

Define clear and meaningful problem statements

Generate creative, user-centered ideas

Prototype, test, and iterate solutions

Collaborate and innovate using a shared design-thinking framework

What you will learn

By the end of this course, you will be able to:

Empathize with users and stakeholders

Step into the shoes of users to understand their needs, frustrations, and motivations

Gather real insights that inform meaningful, user-centered solutions

Define and frame problems effectively

Analyze context deeply rather than treating problems at surface level

Reframe vague challenges into clear, actionable problem statements

Connect user needs with business goals to set the right direction

Generate creative solutions through ideation

Use brainstorming and creative thinking techniques

Explore multiple possible solutions instead of defaulting to the first idea

Think expansively and push beyond conventional approaches

Prototype, test, and iterate

Create quick drafts, sketches, or mock-ups to visualize ideas

Test concepts with users or stakeholders to gather feedback

Refine and improve solutions through cycles of iteration

Collaborate using a shared design-thinking method

Work with cross-functional teams using a common framework

Align different perspectives and communicate ideas clearly

Build stronger teamwork through structured, user-focused processes

Adopt a mindset of continuous innovation

Learn why great solutions come from empathy, experimentation, and flexibility

Develop habits that support creativity and user-centered thinking

Embrace adaptability and constant improvement

Showcase your learning

Earn certificates and digital credentials

Add them to your resume, LinkedIn, and Credly profile to demonstrate your design-thinking expertise

Category

This course is part of the Ways of Working learning path.

Who This Course Is For

  • Anyone looking to build skills in Design & UX
  • No prior experience required
  • Career changers, job seekers, and upskilling professionals
  • Self-motivated learners who want flexible, self-paced learning