Customer Service Representative
Develop customer support and communication skills — learn how to handle client inquiries, resolve issues, and deliver top-notch service to build a career as a Customer Service Representative.
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IBM SkillsBuild
Digital Marketing
Digital marketing is promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. These learning activities will introduce you to marketing and digital marketing. They will help you develop knowledge and skills about marketing basics, planning, ethics, and reaching potential customers using digital marketing techniques.
About This Course
What this course is about
The Digital Marketing Fundamentals path introduces you to how modern marketing works in today’s online world.
You’ll learn how businesses reach customers through digital channels rather than traditional advertising, and how marketers use strategy, content, analytics, and targeted messaging to connect with audiences effectively. The course gives you a clear foundation in digital marketing tools, platforms, and best practices so you can confidently apply them in real-world scenarios.
As you complete the course, you’ll earn certificates and digital credentials that you can add to your resume, LinkedIn profile, and Credly account to showcase your digital marketing skills.
You’ll learn how to:
Understand how digital marketing works across platforms
Use different channels to reach and engage audiences
Build targeted campaigns based on audience needs
Apply marketing skills in any role — full-time, freelance, small business, or personal branding
What you will learn
By the end of this course, you will be able to:
Understand digital marketing fundamentals
Explain what digital marketing is and how it differs from traditional marketing
Understand how businesses plan and execute an online presence
Work with major digital marketing channels
Understand how social media, email marketing, search engines (SEO and PPC), and online ads are used to reach customers
Explore how content, timing, and targeting affect engagement
Use audience targeting and segmentation
Identify target audiences using demographic, behavioral, and psychographic insights
Learn how marketers tailor campaigns to improve relevance and results
Understand how segmentation drives more effective messaging
Apply digital marketing skills across different roles
Use these skills whether you want to:
Work in marketing full-time
Freelance or consult
Promote a small business or nonprofit
Build or grow a personal brand online
Showcase your learning
Earn relevant certificates and digital credentials
Add them to your resume, LinkedIn, and Credly profile to highlight your digital marketing expertise
Category
This course is part of the Technology Skills learning path.
Who This Course Is For
- Anyone looking to build skills in Business & Professional
- No prior experience required
- Career changers, job seekers, and upskilling professionals
- Self-motivated learners who want flexible, self-paced learning