Entrepreneurial mindset

What this course is about

Entrepreneurship Fundamentals teaches you how to think and act like an entrepreneur — whether you’re launching a new business, growing an existing venture, or simply building an entrepreneurial mindset that you can apply to any career.

You’ll explore the core concepts behind opportunity-finding, creative problem-solving, business planning, risk evaluation, and value creation. The course is ideal for new business owners, aspiring founders, freelancers, innovators, and anyone who wants to build entrepreneurial confidence and capability.

As you complete the course, you’ll also earn certificates and digital credentials that you can add to your resume, LinkedIn profile, and Credly account to highlight your entrepreneurial readiness.

You’ll learn how to:

Identify opportunities and evaluate business ideas

Build a structured business model and plan

Analyze markets, customers, and competitors

Make decisions under uncertainty

Apply Lean Startup methods to build and refine solutions

What you will learn

By the end of this course, you will be able to:

Entrepreneurial Thinking

Identify opportunities by observing unmet needs, market gaps, and user pain points

Evaluate the potential of ideas using structured thinking

Use creative ideation techniques to generate and refine new concepts

Planning & Business Modeling

Organize ideas into a clear, viable business plan

Understand different business model components

Analyze competitive advantage and unique value propositions

Plan the essential steps required to launch a product, service, or business

Decision-Making & Critical Thinking

Make informed decisions in uncertain environments

Evaluate risks, rewards, and tradeoffs

Analyze external factors and market conditions that affect business success

Problem-Solving & Adaptability

Identify challenges early and adjust your strategy accordingly

Refine and iterate your business model based on feedback

Build an adaptable mindset — valuable both in startups and in broader professional contexts

Lean Startup, Market Analysis & Go-to-Market Skills

Apply Lean Startup principles to build, measure, and learn quickly

Conduct market analysis to understand customers and competitors

Develop a marketing strategy and actionable marketing plan

Understand foundational sales skills and modern sales tools

Showcase your learning

As you complete this course, you’ll earn certificates and digital credentials you can add to your resume, LinkedIn, and Credly profile, demonstrating your entrepreneurial thinking and business-building capability.