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Digital marketing is promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. These learning activities will introduce you to marketing and digital marketing. They will help you develop knowledge and skills about marketing basics, planning, ethics, and reaching potential customers using digital marketing techniques.
View detailsIn today's busy and connected world, branding yourself and connecting with other professionals has never been more important. One of the popular platforms for doing this is LinkedIn. These learning activities will help you create a great LinkedIn profile, or improve your current profile, so you can network, join LinkedIn groups, stay up to date with your newsfeed, find jobs, and more.
View detailsExplore these learning activities for small business owners about a range of topics from leadership, resilience, and decision making to operations, cybersecurity, and liquidity management to help navigate uncertain times
View detailsThe ability to interpret, create, and strategically use digital information, and to communicate and share it, are highly valued skills in today’s work environments. Be information savvy when creating and consuming content, and apply a critical lens to digital content. These learning activities will help you develop skills and strategies to create and consume digital information, maintain information and data security online, and use social media platforms in a professional manner.
View detailsThis badge earner understands key skills for professional success and core soft skills needed in the information technology workforce.
View detailsArtificial intelligence, or AI, is the ability of a machine to perform cognitive functions that are associated with human minds, such as perceiving, reasoning, learning, and problem solving. Explore these learning activities for foundational knowledge of AI concepts, sometimes referred to as cognitive computing. You'll be able to explain what artificial intelligence is and how it can be applied in the professional world. You have the option to complete the Artificial Intelligence Fundamentals courses to earn an IBM-recognized digital credential!
View detailsEducating yourself about security, or being “cybersecurity aware,” is your first line of defense to reduce threats. Cybersecurity refers to the practice of protecting networks, programs, computer systems, and their components from unauthorized digital access and attacks. Complete these to learn about cybersecurity fundamentals and the growing importance of cybersecurity in our digital world today.
View detailsThe main goal of user experience (UX) is creating and improving people's experiences in their everyday life and work. UX efforts often focus on improving digital products and services. The need for UX design is ever-growing across industries in today’s world due to the prevalence of mobile devices and web applications, and the growth of the e-commerce market. Explore this channel to build your knowledge about UX design concepts.
View detailsCareer development is a journey. To grow your skills and expertise and gain new experiences, you need to understand how to effectively plan your career using career development resources. These learning activities will help you explore the skills and strategies needed to stay current and advance your career in the digital economy.
View detailsCollaboration is more important than ever in today’s workplace given the rate of digital transformation that organizations and people experience. You’ll need to be a team player, working cooperatively with other, managing relationships, and working with diverse perspectives. These learning activities will help you develop a set of skills and a mindset to become a more effective team member in the workplace
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IBM SkillsBuild offers free digital learning content, including AI, cybersecurity, data analysis, cloud computing, and more.
View IBM SkillsBuild courses →Yes. SkillsClinic curates courses from partners like IBM that are offered at no cost. Some partners may offer optional paid certifications, but the learning content itself is free.
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