Creating a digital brand

What this course is about

Digital Personal Branding Foundations guides you through the essential steps to create, strengthen, and manage a compelling online identity.

You’ll learn how to position yourself professionally for your first job or next opportunity by building a strong social media presence, conducting meaningful career research, crafting a standout entry-level résumé (even without experience), and practicing professional interview skills.

This course helps you understand how to present yourself confidently online so your strengths, interests, and potential are clearly visible to employers.

As you complete the course, you’ll also earn certificates and digital credentials that can be added to your resume, LinkedIn profile, and Credly account to highlight your personal branding skills.

You’ll learn how to:

Define your personal brand and career direction

Build a polished and professional online presence

Create strong résumé materials and job-seeker assets

Increase your visibility to employers and recruiters

What you will learn

By the end of this course, you will be able to:

Define your personal brand

Identify your strengths, values, interests, and career goals

Understand how to communicate your unique value to employers

Build a professional online profile

Craft a polished LinkedIn presence, personal website, or portfolio

Present your skills, achievements, and projects in a clear and engaging way

Use visuals, layout, and structure to make your work stand out

Manage and grow your online presence

Use digital tools and platforms to enhance your visibility

Understand the importance of professionalism, consistency, and authenticity across all social media channels

Monitor and update your online identity to support your career goals

Tailor your brand to your desired industry

Customize your digital presence based on the jobs or fields you want to enter

Highlight relevant strengths, keywords, and experiences to attract the right opportunities

Prepare essential job-seeking assets

Create a strong entry-level résumé, even with little or no work experience

Conduct targeted workplace and company research

Practice interviewing professionally to build confidence

Strengthen your job readiness

Improve your networking potential

Present a credible, polished, employer-ready digital identity

Build a brand that reflects your strengths and attracts opportunities

Showcase your learning

Earn certificates and digital credentials

Add them to your resume, LinkedIn, and Credly profile to demonstrate your personal branding expertise